The customer’s location is the only factor businesses can’t influence. The closer a user is to a local business, the more likely it is that that business will appear in the local pack. It utilizes a user’s location to choose the business that matches their query best. Proximity is what really defines the local algorithm.
So the best way to ensure that you’re in the game is to have a really strong GBP setup. For relevance, the question is, “How relevant is this search term to my business?” And the answer is taken from business GBP listing data. Relevance identifies how closely the query matches information about a local business. Now we move to the 3 ranking pillars that impact local search results. Google perceives it as a reliability signal and gives a business a bump up. It works when a real customer leaves a review. Reviews play a crucial role in measuring that “T” in E-A-T. When Google assesses a website, it measures what is called E-A-T: Expertise, Authority, and Trust. And this positive attitude is essential for their online reputation management and – guess what? – rankings. However, when a company takes the time to thank happy customers, apologize to unsatisfied clients, and attempt to fix their problems, they’re viewed as customer-centric and trustworthy. But with so many directories to manage and ranking factors to consider, one commonly overlooked element that holds incredible value for SEO is reviews. If you want to become the go-to service provider in town, you must aim to get not only to the top of Google search rankings but also to local 3-pack.
To build a local SEO strategy and climb to the cherished first page of Google search results, companies optimize their websites, listings such as Google Business Profile (GBP), Yelp, Apple Maps, and social media marketing.įor multi-location businesses, in particular, setting up a local SEO strategy can make a big difference. The higher your website or listing appears in search results, the more visibility, traffic, and visits you’re likely to get.
Search engine optimization (SEO) is an essential component of a digital marketing strategy that businesses use to increase their positions in organic search results.
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